Clay Hunt Fellows Program
VCDCO had the honor of creating a new identity for the Clay Hunt Fellows Program – a selective 6-month, paid cohort designed to equip veterans with tools to help redefine and refine their purpose and identity, as they transition into civilian life.
CLAY HUNT (1982-2011)Dedicated to Clay
Clay Hunt was a Marine veteran and one of the original Team Rubicon members who responded to the disaster caused by the 2010 earthquake in Haiti. A close friend of Team Rubicon cofounder Jake Wood, Clay always strived to serve those who needed help, despite his ongoing inner struggle with PTS. Ultimately, Clay took his own life in 2011.
To honor his legacy of service and to provide other veterans with what Clay did not have, Team Rubicon founded the Clay Hunt Fellows Program to support and lead Greyshirt veterans toward the accomplishment of their professional and personal goals.
The new CHFP Symbol
For the symbol we had several points of inspiration:
A journey: that isn’t always easy or linear to follow.
The chevron: in reference to Clay's and Team Rubicon's military heritage.
Mountains: where Clay went for inspiration and a metaphor for the challenges in our lives we strive to overcome.
Direction: because we all have a purpose
"Was lucky to have the opportunity to work with Zach to rebrand the Clay Hunt Fellows Program (CHFP), an incredible organization built to help veterans transition from military to civilian life. Through an engaging and thoughtful exploration and design process, Zach was able to help the Program create a new identity that payed homage to the memory of Clay and his service while clearly representing the passion, spirit, and ethos the Fellows and CHFP strive towards. Couldn't have asked for anyone better than Zach to steward us through it."
– Mike Lee | Deputy Director, Brand & Creative at Team Rubicon
